Session desired topics

The following is the list of the desired topics we are accepting session proposals for as we look to develop the agenda. Topics that are lined out have already been filled.

Social media

Developing your social media plan
Setting and measuring goals
Latest trends and research
Creating graphics

Websites

Design/user experience fundamentals
Branding
SEO and search
Accessibility
Google Analytics
A/B testing

Email

Marketing email 101
Welcome campaigns
Automation
Segmentation strategies

Strategy

Paid advertising: Adwords, Facebook, etc
Conversion funnels
Marketing automation
Audience research

Content

Content marketing
Workflow management: editorial calendars, etc
Infographics and data visualization
Digital storytelling
Multi-channel campaign planning

Mobile

SMS campaigns
Mobile-first design thinking
Latest trends and research

Leadership

Project management
Digital team and staffing
Cultural competency in communications

Fundraising

Online fundraising strategies
Peer-to-peer fundraising
Multichannel fundraising