Breakout Sessions

Best Practices in Social Media and How To Stay Up-To-Date

With social media becoming such a vital role in marketing it is important for nonprofits to stay on the latest trends. Lets go beyond the tactics of regular posting and find ways to explore advertising, growth hacking and the user experience. In this presentation, we will go over social media best practices and helpful resources. We will look at case study examples to help break it down.

Have questions on which platforms would work best for you? We will talk about each platform and which would be best used for your business. If you are at the beginning stages of your social media campaign this will be the perfect start for you.


Auri Vigil
Online Account Executive
Siarza Social Digital

Auri Vigil is a communication, marketing and public relations specialist. She brings high energy, a positive attitude and strong work ethic to the Siarza Social Digital team. She’s well-versed in writing press releases, social media content, donation letters, media alerts and media lists. With heavy experience in customer relations, small business communications and public relations, Auri assists clients and content management. At Siarza Social Digital, Auri is dedicated to building professional relationships and providing clients with excellent customer service. Most recently she has worked for Joined Elements as a Campaign Manager. As a former Marketing Assistant at the University of New Mexico Student Union Building, Auri focused on social media content development and account management. Auri is an alumni member of the Kappa Kappa Gamma sorority and Public Relations Student Society of America (PRSSA).

BA: University of New Mexico, Albuquerque – Specialization in Mass Communications

Minor: Professional Writing


Session Type



Friday, September 8
11:30am - 12:30pm


Salon A