Breakout Sessions

Conquering Email Marketing on a Budget

Email marketing can include a high return for a small cost. However, the logistics of planning an email marketing campaign can be confusing if organizations don’t understand the resources available to them. In this workshop, we will go over the details of developing and planning an email marketing routine. We’ll also go over the best types of subject lines and layout for emails. If you’ve been stuck in the same email marketing software, we’ll have a discussion on the best types of software to use for your email marketing.

Common questions that will be answered in the presentation include, “Why are my open rates low?” or “How do we get more emails in our system?” At the end of the presentation, we will gloss over the details of how to use A/B testing and automation. This workshop is perfect for people who currently manage e-mail for their organizations but are feeling stuck or stalled with its progress.


Kristelle Siarza
Siarza Social Digital

Kristelle Siarza is an online communications and marketing strategist and social media speaker. She founded Siarza Social Digital in 2014 after working in various marketing and communications departments and agencies for nine years. Kristelle has consulted with several New Mexico companies on digital marketing, specializing in tech, tourism, hospitality and business-to-business. Her social media strategy and content generation has helped clients generate millions of impressions and win local and national recognition. At Siarza Social Digital, she oversees creative concepts in the social/digital world for corporate clients and helps agency customers build integrated communications campaigns. She leads a team of New Mexico digital experts to execute campaigns with best social media, email marketing and website development practices. Kristelle mentors young students as adjunct faculty at the University of New Mexico, teaching strategic communications and social media. She is an active member in cultural and civic organizations around New Mexico.

BA: Wayland Baptist University, Albuquerque – Specialization in Mass Communications
MBA: Lewis University, Albuquerque


Session Type



Friday, September 8
2:15pm - 3:15pm


Salon A