Great design helps you reach your audience, increase credibility and achieve organizational goals. Unfortunately, sometimes it’s impractical to hire a designer for every visual task—whether it’s editing an image for social media, creating a flyer, or an entire website. You may be left to your own devices when it comes to visual decisions.
This session is catered towards anyone who lacks design expertise but wants general advice and a little more confidence when it comes to design. I’ll cover the importance of content strategy before diving into the basics of design: composition, whitespace, color, typography, and imagery. I’ll also recommend sources of inspiration and other resources that can help as you venture into design territory.