Breakout Sessions

Developing a Social Media Plan

It’s important for your business to have a consistent and engaging social media presence, but it’s not something that happens overnight! It’s a process, and this presentation will show you that process. You will not only learn what a social media plan is, you will also find out how to create your own and put it in place.

In this presentation you will learn:

  • The steps to create a social media marketing plan
  • How to assess your current social media use
  • How to improve your social media accounts
  • How to create and implement a content calendar


Kristyn Fox
Outfox Digital

Kristyn Fox is a digital marketing consultant and the CEO of Outfox Digital, a digital marketing company specializing in content creation for businesses. She has extensive marketing history, and decided to start her own company in the fall of 2016. A native of Santa Fe, NM, she fell in love with creative writing early in life (around the 3rd grade) and has been writing ever since. When she’s not helping businesses with her creativity, she is often found working at a local coffee shop or frequenting one of many NM breweries.

Session Type



Thursday, September 7
10:15am - 11:15am


Salon A