Breakout Sessions

Foundations for Effective Social Advertising Strategies

This session will teach you how to leverage data you already have about your community to create an audience that will be 3 to 5 times more likely to engage with online content and respond to your calls to action. We’ll walk through the process of defining your audience, creating audience segments, and target content more likely to convert to donations and social shares.

We’ll share specific examples, tips for creating targeted content, and a step-by-step guide of how this process can be applied.


Chris Reeves
2930 Creative

Chris received his BA in creative advertising from the University of North Texas in 2004. Before co-founding 2930 Creative, he worked with many local and national brands such as Hilton, Marriott, Doubletree, Cinemark, Traxxas, Michaels and Mary Kay. Chris has a passion for design, podcasting and business. He believes in always doing his best while empowering clients to be able to do theirs. Chris co-founded 2930 Creative in order to be a force for good in the community, and in his pursuit to achieve that goal, he has worked with Children Miracle Network’s Extra Life fundraiser, U.S. Committee for Refugees and Immigrants, the Dallas Zoo and Big Brothers, Big Sisters. Through a combination of volunteerism and nonprofit work, Chris and 2930 Creative has helped organizations reach their audiences and raise funding.

Session Type



Friday, September 8
10:15am - 11:15am


Salon B