In this session, we will look at the development of two multi-channel communication campaigns. One campaign promotes a non-profit’s service, healthcare services for teenagers, while the other promotes a non-profit’s vision, access to healthy food for all. We will discuss identifying your audience and strategically choosing platforms to reach that audience.
We will also address message development and the power of story in messaging, as they relate to effective communication across channels. The session will also cover key logistics, such as budgeting, campaign timing and engaging creative professionals to bring a campaign to fruition.
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Jackie Munro produces communication campaigns for mission-driven organizations with her company Stories for Change in Santa Fe, NM. Using collaborative, storytelling-based processes, she co-produces the content for her campaigns with those most affected by a social issue. She has produced short video content, radio advertisements, print materials, social media and exhibitions/events for a wide variety of clients, including the Santa Fe Community Foundation, Cooking with Kids and La Familia Medical Center. Jackie is also a practicing artist, and her first feature-length documentary, Una Nueva Tierra (A New Land)
, is currently on the festival circuit. She has taught photography at the International Center of Photography, New York University, PhotoManhattan, Santa Fe Community College and Amigos de las Americas and regularly teaches media-making to clients and staff of organizations as a part of her production process. Jackie holds a BFA in Photography & Imaging from New York University’s Tisch School of the Arts and has studied Spanish through Instituto Cervantes in New York City and Albuquerque, New Mexico.