Breakout Sessions

Intro to Google Analytics

Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this session, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site.

To keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.


Yesenia Soleto 
SmartCause Digital
Yesenia Sotelo is digital skills teacher and web developer.She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing. Yesenia can teach you how to use website analytics and search engine optimization to grow your audience. She won the Lifetime Achievement Award from the Nonprofit Technology Network for her work teaching digital skills to nonprofit professionals. Find her on twitter as @silverbell or at


Thursday, September 7
10:15am - 11:15am


Salon C