Tactical Sessions

Quick Tips & Tools To Make Your Email Marketing More Effective

Having an overall email marketing strategy is great. Knowing how to segment your lists and create attention grabbing designs are important. Now you want to take your efforts a step further. In this session, we will cover a number of tools, tips, and resources to help you improve the effectiveness of your email efforts. Easy to implement tactics around testing the effectiveness of email subject lines, knowing how your email rates with spam filters and other simple tricks you can implement today.


Norman ReissNorman Reiss
Senior Project Manager
Center for Court Innovation

As Project Manager at the Center for Court Innovation, I work with technology and research staff to support, enhance and train users of the Justice Center Application (JCA), an in-house application used at multiple demonstration projects to record client assessments and track compliance with court mandates. I also manage an initiative to develop a Salesforce application (which may eventually replace JCA) and administer a Social Solutions Efforts to Outcome (ETO) database used by the Midtown Community Court.

In 2014, I was a member of the selection committee for the Nonprofit Excellence Awards. I will be speaking in several sessions at the 2015 Nonprofit Technology Conference. I regularly blog at nonprofitbridge.com on the intersection of technology, communications & development.

Session Type



Friday, September 8
1:30pm - 2:00pm