Breakout Sessions

Social Media: Setting and Measuring Goals

It’s all too common for resolutions to fail, but that’s simply because they’re too broad to feel attainable. So if you plan to market on social media, then you absolutely must have clear, realistic goals! But how do you determine those goals? This workshop will show you how. In order for your social media strategy to work, you must set “SMART” goals: S: Specific M: Measurable A: Attainable R: Relevant T: Time-bound Each category will be discussed in great detail! Then, you will learn how to measure your goals once they are determined. These powerful forces combined will be sure to help you create an awesome, winning social strategy!


Kristyn Fox
Outfox Digital

Kristyn Fox is a digital marketing consultant and the CEO of Outfox Digital, a digital marketing company specializing in content creation for businesses. She has extensive marketing history, and decided to start her own company in the fall of 2016. A native of Santa Fe, NM, she fell in love with creative writing early in life (around the 3rd grade) and has been writing ever since. When she’s not helping businesses with her creativity, she is often found working at a local coffee shop or frequenting one of many NM breweries.

Session Type



Friday, September 8
2:15pm - 3:15pm


Salon C