Breakout Sessions

Why You Must Segment Your Email List, and How To Do It

Many nonprofits spend a lot of time seeking to build an email list, but not nearly as much time in devising strategies to keep subscribers engaged. Also, many organizations take the easy way out of “sending everything to everyone,” instead of developing customized communications for groups with different interests.

Using principles from Bloomerang methodology, I will describe how to get started with segmentation. I’ll also discuss a bit about email deliverability, and why it’s important not to keep sending email to unengaged constituents. This session will also have a heavy focus on sharing current resources and studies.


Norman ReissNorman Reiss
Senior Project Manager/ Salesforce Administrator
Center for Court Innovation

As part of a cross-departmental team, currently oversee the planning, development, and implementation of a case management application to be used at more than 10 courts/projects to enter client assessments and track compliance with court mandates.

Managing multiple Salesforce / Nonprofit Success Pack implementations to track contracts and grants for our Development and Fiscal groups, to track infant/toddlers affected by criminal justice cases and a customized application for an adult diversion program in Brooklyn.

Also managed a re-entry database development for Harlem Community Justice Center and a website design project for Tribal Justice Initiatives.

Session Type



Thursday, September 7
11:30am - 12:30pm


Room C