Breakout Sessions

Why You Must Segment Your Email List, and How To Do It

Many nonprofits spend a lot of time seeking to build an email list, but not nearly as much time in devising strategies to keep subscribers engaged. Also, many organizations take the easy way out of “sending everything to everyone,” instead of developing customized communications for groups with different interests.

Using principles from Bloomerang methodology, I will describe how to get started with segmentation. I’ll also discuss a bit about email deliverability, and why it’s important not to keep sending email to unengaged constituents. This session will also have a heavy focus on sharing current resources and studies.


Norman Reiss

Norman Reiss
Senior Project Manager
Center for Court Innovation

As Project Manager at the Center for Court Innovation, I work with technology and research staff to support, enhance and train users of the Justice Center Application (JCA), an in-house application used at multiple demonstration projects to record client assessments and track compliance with court mandates. I also manage an initiative to develop a Salesforce application (which may eventually replace JCA) and administer a Social Solutions Efforts to Outcome (ETO) database used by the Midtown Community Court.

In 2014, I was a member of the selection committee for the Nonprofit Excellence Awards. I will be speaking in several sessions at the 2015 Nonprofit Technology Conference. I regularly blog at on the intersection of technology, communications & development.

Session Type



Thursday, September 7
11:30am - 12:30pm